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Email Broadcast FAQ

+Can we personalise the appearance of the email?
Yes. The following options are available:
Choose a subject line
This is what will appear in the Subject field of your email.
Give the campaign a from name
This is what will appear in the From field of your recipients email client.
Give the campaign a from email address
This is the email address your campaign will come from.
Give the campaign a reply to address
If your recipients reply, what email address should replies be sent to? Make sure you use a valid address.

+Is there a minimum order?
No

+What formats can we send email broadcasts in?
HTML or Text Only.

+Does the knowledge store offer and HTML design service?
Our team offer a bespoke HTML design service. All you have to do is supply any artwork, text and external web links you wish to be included.

+Can I send attachments with my campaign?
Unfortunately, no but you can add a link to your HTML and host the attachment on your website.
Our system has been specifically built not to support attachments. We did this for a number of reasons.
1. We ensure that your campaigns are unable to send viruses that propagate through attachments.
2. You’re not forcing an attachment into recipients mailboxes. Large attachments + limited storage or slow connection = angry subscriber.

+What is included in the campaign report?
Please see our sample campaign report.

+What deliverablity rates can we expect?
We offer an 80% deliverability guarantee. This guarantee only applies to the first broadcast of multiple broadcasts.

+What is an open rate?

+What open rates can we expect?
There is no typical open rate. The rate obtained will depend on the type of recipient being targeted, what the offering is, when it was sent, the size of the list and many other factors. Most well targeted campaigns will have open rates between 5% to 30%.
Some broad trends include:
• As list size goes up, the open rate tends to fall
• Desk based target recipients e.g. office
workers will produce higher open rates than customer facing target recipients e.g. Pub or Convenience Store owners or managers.
• More specific niche topics will result in higher open rates than emails on broader topics

+Are the email addresses personalised?
All of our standard emails are personal names e.g. name@company.co.uk. However we are sometimes given generic email addresses when carrying out research e.g. sales@company.com. These generic emails are also commercially viable and are available upon request for anyone wishing to topup their list volumes.

+Are all domain names included?
We remove all public domains from our files eg. Yahoo, hotmail, gmail etc.

+How many bounced email addresses are normal and is there a list warranty?
We will offer a refund pro-rata on any hard bounced emails over 20% of the complete list.

+Has the knowledge store got permission to email the recipients?
All our email collection, maintenance and broadcasts are in accordance with EU directives and current UK law. All contacts are opted-in and any contacts that have not granted permission or otherwise unsubscribed are removed from future mailings. All contacts are given the option to unsubscribe from future mailings.

pdf View Sample Campaign Report
pdf View Email Broadcast Jargon


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