Grocery Retail

Find the stores you want to focus on or action with ease using the Nielsen Channel Database.

The system presents store attributes such as address, postcode,
phone number, square footage etc in a hierarchical structure delivered via
our on-line tool.

Nielsen also offer the capability to match your call-list to our database
to produce exceptions for stores or retailers which ensures you have an
up-to-date understanding of the channels listed below.

Using Demand Optimisation modelling, we target the stores that deliver the
greatest opportunity and return on investment for your business.

Answer business questions such as:

• Which stores should I send my field team to?


• Where are the gaps in my distribution?


• What retailers am I missing?


• What are the best stores to set-up sampling in?


• Which areas would be best for Direct Marketing?

Working with the William Reed Knowledge Store, Nielsen has developed a
database of Retail Chains and Stores across the following sectors:

• Grocery Multiples


• Forecourt Symbols


• Forecourts


• Convenience Multiples


• Independents


• Off-licenses


• Symbols


• Motorway Service Stations

For more information please contact cathy.glover@nielsen.com
or simon.trott@nielsen.com